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MARKETING OF TOURIST PRODUCTS: 2002 FIGURES
On the initiative of the Languedoc-Roussillon Economic and Social Council (CES) tourism and industry committee, a survey was carried out of the methods used to market tourist products.
Thee CES gave the task to the Regional Chamber of Tourist Industries, which sought the technical and financial support of the Regional Committee for Tourism and the Montpellier Chamber of Commerce and Industry.
Everyone involved in tourism in Languedoc-Roussillon (2346), hotels, estate agents, campsites and tourist residential complexes, were questioned anonymously. The answer rate of around 32% was very satisfactory. Thanks to their response we have been able to put together this document, and we would like to thank them.
The aim of the survey is to find out more about changes in the profession and to achieve an overview of the situation in the region with regard to the use of the Internet, various marketing techniques and training requirements.
In view of the results of the study, the importance of new technologies in the marketing of tourist products is broadly highlighted. Languedoc- Roussillon's professionals have already understood the advantages of this method of marketing and 56% of them are on the Net.
It is the 2nd largest marketing method.
We hope that this information will help professionals to position their strategic approach better and once again demonstrate to our partners the dynamism of Languedoc-Roussillon's tourist professionals.
Bernard SAUVAIRE,
Chairman of CRIT.
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