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Camping and Caravanning Federation

Survey of the marketing of tourist products in Languedoc-Roussillon

Human resources

Over half of company heads market their products themselves.

Is this an activity that is…?	L.R. tourist industry professionals
Year-round	58%
Seasonal	34%

In 64 % of cases, the heads of companies do their own product marketing. This is mainly a year-round activity.

Level of training of the person in charge of publicity	L.R. tourist industry professionals
General secondary (comprehensive, grammar school)	22%
Vocational secondary (CAP, BEP, Vocational BAC)	28%
BTS, university, "grande école"	46%
Other	12%
No answer	8%

What type of training should be developed?	Estate agents	Hotels Restaurants	Campsites	Residential complexes	L.R. Region
Internet (uses, updating sites, etc.)	72%	74%	67%	62%	70%
Electronic business	38%	47%	36%	30%	40%
Sales techniques	47%	59%	47%	51%	53%
Language learning	70%	72%	71%	56%	70%
Other	2%	5%	4%	3%	4%

Use of the Internet and language learning are the two forms of training most requested by members of the tourist industry.