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Camping and Caravanning Federation

News / Survey 2003 / Press file

Survey of the marketing of tourist products in Languedoc-Roussillon
 

 


  • Type of distribution circuit for the sale of products



    •  
  • Current distribution circuits: how are they judged, how are they changing, towards what clienteles ?



    •  
  • Human resources

    •  

    Current distribution circuits:
    how are they judged, how will they develop, and towards what kind of customer?

    Accommodators are very satisfied overall with their current distribution circuits.

    Are you satisfied with your distribution circuits? Estate agents Hotels Restaurants Campsites Residential complexes
    yes
    66%
    68%
    74%
    73%
    no
    19%
    16%
    10%
    13%
    no answer
    15%
    17%
    16%
    14%
     

    Would you like to entrust your products to a central booking system?

    L.R. tourist industry professionals.
    Only in part
    43%
    Totality
    2%
    Not at all
    48%
    No answer
    8%

    Accommodators are not ready (48%) to entrust their products to a central booking system. They prefer to market their products independently.
    not at all
    o answer
    only in part
    totality
     
    Do you wish to see a change in your distribution circuits?
    L.R. tourist industry professionals
    status quo
    16%
    Greater independencee
    17%
    Partnership approach (group, circuit, network)
    27%
    Other
    6%
    No answer
    37%
    Do you wish to see a change in your clientele?
    L.R. tourist industry professionals
    Group clientele (Tour Operator)
    10%
    Individual clientele
    55%
    A balance between the both
    35%
    No answer
    18%

    Accommodators' general satisfaction with their distribution circuits does not, however, rule out questions about a change towards a partnership approach.
    An individual clientele via direct sale remains the favourite amongst accommodators in our region.
    It allows everyone to remain independent.

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