The conference entitled "Label, environmental approach and marketing" was devoted to drawing attention to the sustainable development of the tourism industry.

The speakers mentioned the various existing 'labels', the procedures to be undertaken and the advantages of being awarded a label. 'Obtaining these labels is a major marketing argument' underlined Olivier Jest, the organiser of the conference.

Tourists are increasingly sensitive to environmental quality in determining their choice of destinations.
Blue Flags are an important advantage for seaside resorts and they mention them in their brochures and, in contrast, Black Flags put poeple off. Likewise, the 'Green Key' label, handled by the Foundation for Environmental Education in Europe (FEEE) is increasingly attracting managers of outdoor accommodation establishments, as is the "Panda gîte" label in National and Regional Parks; this attracts clientele seeking a conserved environment.
While taking the environment into account is an important factor in the choice of destination, it can also be a source of saving for accommodation managers.

In questions of marketing, being awarded a recognised environmental label is a promotional feature that reaches new clienteles while being seen as a benefit by regular clients. Furthermore, the investment made enables real savings in the management of water, energy, wastes, etc. in the short or medium term.
It is easy to take action in several areas using reliable techniques (to mention only solar energy which is now fully mastered—not the case 20 years ago) and that result in significant savings.
The point to be remembered is that environmental management must no longer be seen as a check on development but rather as a way of developing the clientele and increasing the profitability of the enterprise.